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In the fast-paced world of events, staying ahead of the event marketing game is crucial. One of the most impactful ways to market your event is through the power of video, creating a buzz that lingers long after the event concludes considerably aiding the marketing...
In a world inundated with sleek, polished videos, authenticity has become the golden ticket to capturing your audience's attention. Gone are the days when glossy, salesy content ruled the digital realm. The new wave of engagement is driven by short, authentic videos...
In today's fast-paced digital landscape, where social media platforms have become the battleground for brands to capture the attention of their target audience, user-generated content (UGC) has emerged as a game-changing phenomenon. Brands that understand the...
Boost Your Brand Engagement Globally: Unleashing the Power of Event Videos on Social Media In today's digital era, leveraging the potential of social media is crucial for businesses aiming to reach a global audience. One effective way to achieve this is by...
Hybrid events have become an important part of the event planning landscape. Hybrid events are events that are both virtual and in-person, allowing attendees to participate from anywhere in the world. According to Michael Cerbelli, a veteran New York-based event...
The power of user generated video content (UGC) in customer advocacy is undeniable. With the rise of social media, more and more people are turning to user generated content for authentic consumer experiences. User generated content is an effective form of video...
User-generated content (UGC) and short-form video have been widely studied and recognised as powerful marketing tools. These forms of marketing allow companies to showcase real-life experiences and perspectives from their customers, which can provide a sense of...
Social media is a crucial aspect of digital marketing, but many individuals and businesses struggle with posting regularly and creating a strong online presence. There are various reasons why people might not post regularly on social media, including lack of time,...
Bring Your Event To Life In this digital age, event videos are becoming increasingly important for businesses and organizations. As the demand for content increases, video creators are shifting their focus to shorter, more engaging content. Short form content, such...
Explore the power of video marketing in our latest blog post! Despite common misconceptions about its cost and complexity, we're here to show you that creating impactful videos is more accessible than ever. From the presence of TikTok to the simplicity of mobile phone...
Discover how to leverage the power of video to enhance your in-person events in our blog post! With the return of events and trade shows, post Covid-19, it's essential to adapt your physical presence for a robust online strategy to reach a broader global audience....
Explore the dynamics of contagious content in our blog post! While the global pandemic has left its mark on society, it's also prompted a closer look at the contagious nature of online content. As we navigate these challenging times, understanding how to craft content...
In today's digital age, establishing yourself as an online influencer and thought leader holds immense value, both for personal branding and business growth. Read this article written by founder of ShoutOut and Sprat, Dan Gable, on five tips for becoming a video...
FOMO, or fear of missing out, has been getting more and more popular as a video genre, but can FOMO be used as an effective marketing tool? Explore the potential of FOMO (fear of missing out) as a powerful marketing tool in our blog post! While FOMO has gained...
In the quest for the perfect franchisee, factors like business acumen and commitment to the franchise system often take centre stage. However, there's a hidden gem that many overlook: the potential for franchisees to become powerful influencers for the brand. What...
Video has become an indispensable tool for marketing, offering unparalleled engagement and reach. Thanks to platforms like ShoutOut and Canva, producing videos is no longer a daunting or expensive task. Gone are the days when video was reserved for large...
In today's competitive landscape, content marketing is more than just advertising products—it's about establishing thought leadership and keeping your brand at the forefront of consumers' minds. As video marketing gains prominence, finding efficient ways to produce...
The notion that attention spans are shrinking has become a widely accepted belief, particularly in the realm of marketing content creation. It's not uncommon to hear phrases like, "Keep it under 2 minutes because attention spans are getting shorter," in pre-production...