“Video is a powerful tool for all companies, especially Estate Agents”.
Property Reporter- 15/02/2021
Looking to stay ahead in the property business? Curious about how to leverage video to boost your listings and connect with clients more effectively? Then this article by ShoutOut founder Dan Gable in the Property Reporter is a must-read for you.
In a world where digital presence is paramount, video has emerged as a game-changer for businesses across industries, including real estate. Gone are the days when producing video content was a costly and time-consuming endeavour. With advancements in automation technology, video production has become more accessible, affordable, and scalable than ever before.
So, how can property business owners harness the power of video to their advantage? This article dives into the strategies and opportunities that video presents for estate agents and letting agents alike.
First and foremost, video serves as a powerful tool for showcasing properties. Contrary to popular belief, it doesn’t require elaborate film crews or expensive equipment. Simple slideshow videos featuring a montage of photographs, accompanied by music and branding, can effectively highlight key property details and appeal to prospective buyers. Platforms like shoutout.social have streamlined the video creation process, allowing agents to produce compelling listing videos and embed swipeable video galleries on their websites in minutes.
Moreover, video content isn’t just about convenience for buyers; it also has significant SEO benefits. By posting listing videos on platforms like YouTube, agents can enhance their online visibility and attract a wider audience. The article emphasizes the importance of treating videos as digital ambassadors that drive organic traffic to your website, courtesy of Google and YouTube’s preference for video content over static images.
But the potential of video extends beyond property listings. Regular video social posts featuring staff members discussing industry trends and offering valuable insights can keep agents top of mind for both buyers and sellers. Personalized video messages to clients add a human touch to interactions, fostering stronger connections and building trust within the community. With smartphones equipped with high-quality cameras, producing professional-looking videos has never been easier.
Furthermore, user-generated content (UGC) presents a golden opportunity for estate agents. Capturing genuine testimonials from satisfied customers and vendors using nothing more than a smartphone adds authenticity and credibility to your brand. Encouraging vendors to submit videos or pictures of their properties accelerates the listing process, particularly in times of travel restrictions and social distancing.
In essence, this article makes a compelling case for incorporating video into your property business strategy. It emphasizes the shift from expensive production setups to immediate, smartphone-driven content creation with tools like ShoutOut that still allow for professional real estate video production. Whether you’re a seasoned agent or new to the industry, embracing video is essential for staying relevant and competitive in today’s digital landscape.
So, if you’re ready to take your property business to new heights with the power of video, dive into this insightful article!
