In today’s digital era, technology has seamlessly woven into every aspect of our lives, reshaping how we engage with businesses and brands. The surge of chatbots and GPT (generative pre-trained transformer) technology has made it a norm for companies to employ artificial intelligence in their communications with customers and potential clients.
Yet, as these technologies become more commonplace, people may start to crave a more authentic voice.
This isn’t a new phenomenon. In the music business, the 80s and 90s witnessed a similar shift. The 80s saw music production heavily leaning on technology, resulting in dense and overproduced tracks. However, the 90s rebelled against this trend, with Britpop and guitar bands opting for a stripped-back, authentic approach with singer-songwriters.
Likewise, in the business world, there’s an emerging preference for authenticity over technological sophistication. People crave direct communication from business owners and real human beings, steering away from chatbots or AI. Short-form content that spotlights personal interactions and real conversations is gaining traction.
In a world where possibilities are endless, authenticity will always win. People want to connect with other people, not machines or pre-programmed responses. Consequently, businesses should shift their focus to cultivating authentic relationships with customers, veering away from more traditional glossy, advertising-centric marketing and communication strategies.
While the rise of AI has undeniably transformed the business landscape, incorporating Ai into business practices isn’t bad at all. New tools that utilise AI, like ShoutOut, are emerging to help businesses streamline their marketing strategies with audiences. However, as we move forward, it’s crucial to acknowledge the significance of human interaction and authenticity. Prioritising more personalised messaging enables businesses to forge stronger connections with their customers, leaving a lasting impact in a world where technology is in constant flux.
