Save Money On Ad Cost:
Growing your business’s following using organic (not paid) social media is a lot easier than you’d think.
Although it requires consistency and patience, regular posting to social media will increase your audience and save you money. Much like hitting the gym regularly transforms your physique, consistent and patient posting on social media can noticeably grow your audience without burning a hole in your pocket.
Enhancing organic reach on social media doesn’t always come easily, but it does come naturally with time. Regularly sharing content on social media signals to your audiences your commitment not only to content creation but also to engaging with them and their interests. Posting is one thing, but posting consistently with variety and purpose builds trust with your audience and earns favour with the platform’s algorithms, which play a pivotal role in determining organic reach.
Frequent posting helps audiences remember your brand. Even if your audience misses the first post of the week, the second or third is likely to catch their eye. Increased visibility builds trust, creating more significant opportunities to turn views and clicks into valuable sales.
Of course, don’t forget the golden rule of content creation – ask yourself, does it provide value to your audience? Whether it’s knowledge or entertainment, if the answer is no, then it’s better to hold off until it does.
Currently, video posts offer numerous organic reach opportunities. Platforms like TikTok and Instagram Reels allow video posts to get lots of organic reach, especially if viewers are engaging with it. Sharing regular ‘how-to’ videos or offering tips and tricks to your target audience is a fantastic strategy, rather than just advertising your produc.
Utilising tools like ShoutOut and Capcut makes creating regular social videos even more accessible. With ShoutOut, you can seamlessly add your logo and custom branding, automatically transforming a phone-recorded video clip into a branded video complete with subtitles.
Consider video posts as episodic series, just like Netflix shows. Create a unique identity for your content, and produce pieces of content in that style. Incorporate elements like branding, camera angles, colors, logos, or titles such as ‘Marketing Tips’ or ‘How to Build a Better Mousetrap.’ This approach not only captivates your audience but also keeps them coming back for more.
