Harness the Power of User Generated Content
This guide explains how you can leverage the power of short-form user-generated content (UGC) through ShoutOut, enabling you to effectively create branded videos and photos that boost event attendance, maximise audience engagement, and achieve exceptional organic reach. We’ll showcase specific use cases, illustrating practical examples of how ShoutOut can be seamlessly integrated into your events, conferences, and trade shows—before, during, and after your event. Additionally, we’ll highlight less known features like ShoutOut’s Virtual Photo Booth, demonstrating how you can capture branded moments remotely, engage virtual attendees, and elevate the overall event experience.
The Rise of Short-Form Video: Your Key to Cost-Effective Event Promotion
Platforms such as TikTok, Instagram Reels, and YouTube Shorts strongly favour informative and entertaining content, significantly amplifying organic reach. Viewers are increasingly ignoring traditional advertisements, making educational and entertaining content the most effective—and practically the only—strategy for achieving social media success today.
These short-form video platforms are primarily discovery-driven, meaning the quality of content matters far more than follower count. This presents an exceptional opportunity for smaller events or creators with limited followers to achieve substantial organic reach by producing engaging, informative, or entertaining content.
Events are uniquely positioned to capitalise on this trend due to their inherent combination of education and entertainment. Large gatherings, conferences, and trade shows naturally bring together experts, influential speakers, exhibitors, and enthusiastic delegates—providing an ideal environment for capturing engaging, informative short-form video content.
ShoutOut enables you to leverage this advantage by efficiently capturing the expertise and authentic insights available at your event, transforming them into compelling branded videos and photos. By highlighting educational content delivered by your exhibitors and speakers, ShoutOut helps you avoid costly traditional advertising, naturally grabbing viewers’ attention and significantly boosting organic reach. Success on social media now is about producing and posting a lot of content to find out what resonates with an audience.
Creating impactful short-form content with ShoutOut isn’t limited to the day of the event. You can strategically use this content before, during, and after your event to enhance visibility, drive attendance, maintain engagement, and extend the lifecycle of your event’s marketing impact.
Additionally, innovative ShoutOut features such as the Virtual Photo Booth allow remote and virtual attendees to engage actively with your brand, capturing memorable branded moments and amplifying your event’s reach, regardless of attendees’ location.
The Power Of Branding
In today’s digital landscape, the importance of embedding strong branding within video content cannot be overstated. Platforms such as TikTok, Instagram Reels, and YouTube Shorts have shifted the audience’s focus dramatically: viewers engage primarily with the quality and value of the content itself rather than the creator behind it. This trend underscores a critical shift in strategy—branding must now be deeply integrated into the videos themselves.
Think about how branding is seamlessly woven into high-visibility sports events; football jerseys display prominent sponsors, and Formula One cars carry clear, impactful branding. Similarly, your digital content should carry your branding visibly and compellingly. Incorporating clear visual branding elements—logos, consistent colour schemes, and recognisable design patterns—ensures your audience immediately associates the quality content they’re enjoying with your brand.
Additionally, integrating actionable information, such as event dates, promotional details, or clear calls to action within your branded videos, is essential. While the content itself may educate or entertain your audience, embedded branding serves as the catalyst that transforms passive viewership into active engagement, driving visitors and conversions.
Because today’s discovery-driven platforms surface content based on engagement rather than the source’s popularity, effectively branded content dramatically increases your brand’s visibility, recall, and ultimately, return on investment. Your videos, therefore, shouldn’t merely deliver value; they must communicate your brand identity powerfully and strategically to achieve meaningful business outcomes.
The New Way to Create Video for Events
ShoutOut simplifies branded video production, enabling instant and cost-effective content creation:
- Build Your Template: Easily create branded video templates that include your event branding, logos, and sponsor logos, providing additional value to sponsors. You can also add an intro video, outro video, and overlay to enhance the production quality.
- Capture Content Instantly: Send out a link for participants to record their videos on smartphones or laptops, or directly record videos yourself.
- Instant Branded Videos: The recorded videos are instantly branded using your template. Content is immediately available in your ShoutOut dashboard and automatically sent to the interviewees, encouraging instant sharing.
ShoutOut transforms social media content creation into a collaborative team effort, empowering everyone involved in your event to effortlessly contribute and amplify your messaging.
Think of ShoutOut as a “full production suite’ using mobile phones, tailored specifically for social media—making professional, branded video creation instant and accessible.
At Your Event
Event Videos
ShoutOut simplifies capturing engaging, short-form content during your event, enabling you to quickly and efficiently produce branded videos that amplify your event’s reach and impact. Here’s how you can effectively use ShoutOut for different types of event videos:
Speaker Videos
Immediately before or after speakers present, capture short, insightful videos that resonate with your audience. Speakers can easily share valuable knowledge, tips, or industry insights, such as:
- Key takeaways or summaries from their presentations
- Top tips or industry-specific advice
- Advice for entering or succeeding within their field
- Quick industry insights or trends
These videos are instantly branded and sent directly to your dashboard. Speakers also automatically receive these videos via email, providing them valuable content they can share immediately on their own social channels.
Exhibitor Videos
Walk through your exhibition area and quickly create compelling video content with exhibitors. Exhibitor videos can effectively highlight:
- Brief introductions of their business and what they’re exhibiting
- Mini product or service demonstrations
- Testimonials or success stories about their experience at your event
These videos are instantly available in your ShoutOut dashboard and automatically emailed to exhibitors, empowering them with shareable branded content that enhances their promotional activities and drives more visitors to their stands. These exhibitor testimonials can also serve as persuasive tools and provide valuable customer insights during the rebooking stage.
Delegate Videos
Capture genuine, immediate reactions from your event attendees to create authentic and persuasive short-form content. Delegate videos can include:
- Brief testimonials about their experiences and event highlights
- Key insights and personal takeaways from sessions or exhibits
- Reasons why the event is valuable and recommendations for others to attend
These authentic delegate-generated videos are instantly emailed to delegates, empowering them to share valuable personal content on their social media channels, further expanding your event’s organic reach and impact. Additionally, these snippets, along with speaker and exhibitor testimonials, can later be compiled into snappy testimonial videos ideal for future event marketing. This can be achieved using AI within ShoutOut or downloaded for more traditional editing.
Capturing B-Roll at Your Event to Create Dynamic Highlight Videos
Capturing B-roll footage on mobile phones significantly enhances your event’s promotional videos, allowing you to create engaging highlights quickly and effectively. B-roll encompasses atmospheric shots, event scenery, and key moments, adding depth and context to primary interview content.
ShoutOut seamlessly integrates this supplementary footage with interviews from speakers, exhibitors, and delegates, enriching your branded videos automatically. Leveraging AI, ShoutOut combines B-roll with recorded interviews into professional, branded highlight videos in real-time. These videos are created and processed entirely in the cloud, meaning once footage is uploaded, you can manage and publish content from any device, regardless of your location or the equipment you’re using. Importantly, because of this cloud-based workflow, you don’t need large bandwidth—your branded highlight videos are accessible and ready to share in a few seconds, maximising attendee engagement without additional technical hurdles.
This streamlined approach means you can rapidly produce multiple short-form highlight videos throughout your event day. For instance, you can create quick highlights showcasing individual stages, specific activities, or noteworthy sections. The result is highly engaging content that enhances attendee interaction and amplifies your event’s visibility and impact.
Reels
Reels are an incredibly effective way to showcase the atmosphere and key moments of your event in a modern, social first engaging format. Authentic social media reels resonate more strongly with audiences, instantly capturing attention and driving interaction.
ShoutOut makes creating event-branded reels fast and effortless:
- Easy to Use: Simply upload five to ten short video clips from your event and trim them.
- Instant Creation: ShoutOut automatically combines these clips into professionally branded reels in seconds.
- Social-Friendly: Immediately share your reels on platforms like Instagram, TikTok, and YouTube Shorts, maximising real-time engagement and visibility.
By leveraging reels with ShoutOut, you showcase your event’s atmosphere, activities, and unique moments in a compelling modern way, significantly enhancing your social media impact.
Effortlessly produce high-quality reels in moments, capturing the energy and excitement of your event.
Event photos
Capturing photos at your event with ShoutOut offers two powerful and practical methods to boost your event’s visibility and social media engagement.
Real-Time Photo Capture and Branding
ShoutOut enables attendees, staff, or other team members to quickly capture event moments using their mobile phones. These photos are then uploaded to your ShoutOut dashboard. Your social team can then brand with your event logo, messages, or hashtags, and share across social media. This method:
- Provides rapid, authentic, and engaging content for social media
- Captures real, spontaneous moments from various perspectives
- Allows your event photographer to focus on glossy images, while you still generate immediate, authentic, social-friendly content.
- Turns photo sharing into a team sport, easily aggregating content from multiple team members.
Virtual Photo Booth
Utilise ShoutOut’s virtual photo booth by generating QR codes that are placed strategically around your event venue. Attendees and exhibitors simply scan these QR codes to quickly capture and automatically brand their photos with your event details and messaging. This powerful feature:
- Encourages attendees to generate and share branded content
- Enhances attendee engagement through interactive experiences
- Provides opportunities for creative event activations, such as competitions, themed photo opportunities, or contests
- Maximizes your event’s reach by encouraging attendees to share branded images on their social networks, significantly increasing your social media visibility
By incorporating these photo strategies, you amplify attendee participation and organically extend your event’s social reach, creating memorable experiences and valuable promotional content.
Before and After Your Event
One of the most powerful features of ShoutOut is how you can send out link for contributors to create fully branded videos. Simply create your template by adding your branding elements, send a link to your contributors, and they add in the personalised elements such as photos, videos, text, and logos.
ShoutOut then generates professional, branded videos or graphics based on these personalised elements. The completed videos can be shared by the participants and the event itself, making event promotion effortless and scalable.
Pre-Event Videos
With ShoutOut, you can send a simple recording link to people attending your event, including:
- Speakers: Summarizing upcoming talks or presentations.
- Exhibitors: Introducing their participation and showcasing their offerings.
- Delegates: Sharing their excitement and reasons for attending.
These branded videos are instantly created and easily shareable, allowing participants and your event organizers to amplify promotion through social media channels quickly and authentically.
Pre-Event Animated and Still Image Videos
In addition to traditional video recordings, ShoutOut offers:
- Animated Videos: Participants upload their photo, logo, and text, which ShoutOut instantly turns into engaging animated promotional videos.
- Still Image Graphics: Participants upload a headshot, logo, and text to create professional promotional graphics ideal for social media.
These customized visuals and animations provide a simple yet highly effective method for event speakers, exhibitors, and delegates to promote their participation widely, significantly enhancing your event’s visibility and reach.
The Power Of Data
ShoutOut isn’t simply a dynamic video creation platform—it’s also a powerful tool for intelligent data collection. With ShoutOut’s highly customisable data capture functions, you can effortlessly integrate essential details such as participant names, job titles, and company directly into your videos. Beyond basic identification, ShoutOut enables you to gather more strategic information, such as Net Promoter Scores (NPS), participant feedback, and exhibitors’ likelihood of returning to future events.
Additionally, you can prompt participants to provide detailed insights into their preferences and areas for improvement, effectively converting each video interaction into a valuable data point. By leveraging advanced AI-driven sentiment analysis embedded within ShoutOut’s platform, you can quickly identify key sentiments across your video content. This empowers event organisers to rapidly pinpoint both the most enthusiastic participants and those expressing concerns or dissatisfaction.
Ultimately, ShoutOut offers event professionals not just compelling video content but also actionable insights through robust data capture and sophisticated sentiment analysis. Harnessing this comprehensive approach allows you to significantly enhance event experiences, deepen engagement, and drive continual improvement.
