Award Content Redefined
Welcome to the future of award ceremonies, where the glamour of the red carpet meets the power of social media—and nobody waits two weeks for the highlight reel. In this article, we’ll walk you through exactly how to supercharge your next awards night using ShoutOut. From capturing winner reactions in seconds to building buzz with red carpet interviews, it’s time to turn your event into a content-generating machine.
Why Short-Form Video
Let’s face it—nobody’s got time to watch a 5-minute video anymore. In today’s fast-paced digital world, short-form video is king. Instagram Reels, TikToks, YouTube Shorts—these are the battlegrounds where attention is won or lost. Your awards night has the potential to flood those feeds.
ShoutOut makes it ridiculously easy to create short, slick, snackable videos that capture the heart of your event. And because they’re quick to produce and share, you get that all-important organic reach while the event is still sizzling hot in people’s minds.
Also? It’s cost-effective, fast, and doesn’t require a big budget or a big crew. With just a phone and some winners, you’re good to go.
Winner Speeches (But Make It Instant)
Traditionally, award winners had to wait to get their moment on screen. With ShoutOut? You get on-the-spot winner interviews, fully branded and captioned and ready to share in seconds. ShoutOut content is produced ‘As live’ so it’s not a live stream but recorded as if its live. This provides the energy and spontaneity that makes ShoutOut videos so watchable.
Here’s how it works:
- Record a quick 30–60 second video right after they come off stage.
- Use a pre-loaded spreadsheet of winner names and details or just grab their details.
- The video gets branded and captioned automatically and sent to the winner and your event dashboard in seconds.
Speed = engagement. Winners love sharing their moment, and the faster they get it, the more likely they are to post it. Expect their teams, friends, and family pets to join in on the sharing spree.
Typically these videos are short and snappy to get the winners immediate reaction. We ask one powerful question like:
- “What does this award mean to you?”
- “How does it feel to win?”
- “What impact will this have on your business?”
Keep it short, emotional, and authentic
Attendee Interviews: Capturing the Vibe
Before the awards start, during networking and dinner, your team or ours can record short testimonials or reactions. These videos really capture the vibe of the event, and are perfect to share or add to a highlight video.
We ask questions like
- “How does it feel to be nominated?”
- “Why are these awards important to your industry?”
- “What’s the vibe like tonight?”
- What was the quality of entrants like this year?
- Which category are you looking forward to the most?
These are perfect for showing off the buzz and energy of the night. Videos can be sent instantly to attendees to share themselves and also pushed live to a social wall—turning your audience into your hype team.
VIPs? Celebs? Judges? Get their thoughts early, post them to social, and let the excitement ripple through both the venue and the internet. With ShoutOut there is no reason for the official content to be the first thing that goes up on social.
Red Carpet Moments: Go Full Hollywood
Let’s get a little fancy.
Red carpet interviews are your chance to go bigger. Ask multiple questions, aim for 1–2 minute videos, and let your VIPs share their thoughts on:
- The importance of the awards
- Trends in the industry
- Why tonight matters
Normally this style of video has an on screen presenter asking the questions and are still super fast to produce with ShoutOut. Capture them, brand them, share them—before they event sit down for dinner. Create a buzz and make your attendees feel special with the full red carpet treatment ‘Oscars Style’ We can supply people to film and present or you can use your own team.
Highlight Videos: No Film Crew? No Problem
Forget waiting weeks for a “highlights” video nobody remembers to post.
ShoutOut uses AI to auto-create highlight reels from the B-roll and testimonial clips captured during the night. Use your mobile phone to record candid moments, reactions, table cheers—whatever captures the soul of the event.
This isn’t about fancy shots —it’s raw, emotional, real, and social-ready. And it’s done fast. Your guests will still be at the afterparty when the recap video hits your Instagram.
How ShoutOut Differs From Traditional Videography
You can still have your traditional video team if you want glossy footage for the big screen. But here’s where ShoutOut plays a different game:
- Speed: Videos are branded, captioned and shareable in seconds. Unparalleled cloud based workflow
- Social-first: Perfect length and style for Instagram, LinkedIn, TikTok.
- Collaborative: Social media managers can approve, edit, and post in real-time—right from their table.
- Automated data: Upload a spreadsheet of names, titles, companies—ShoutOut adds captions automatically.
The result? Authentic, branded content that hits the internet faster than you can say “and the winner is…”
Modern mobile produce images of high enough quality for event videos with the added advantage of being able to move around quickly and invisibly. People tend not to be intimidated by phones and, in our experience, are more willing to be on came when using mobiles phones. This means you are able to capture more candid moment and more footage in general.
Bonus Activation: The ShoutOut Digital Photo Booth
Want more engagement? put a QR code on a table, wall, or giant inflatable llama (we don’t judge), and boom—you’ve got a digital photo booth.
Guests scan, take a selfie or video, and get it:
- Branded automatically
- Sent to their phone or email
- Ready to post
It’s easy, fun, and zero friction—no app needed. Great for competitions, brand awareness, or just making your event more interactive. Plus, it can gives your sponsors that extra exposure they’ll thank you for.
Final Thoughts: Why ShoutOut is the No-Brainer for Award Ceremonies
Let’s recap:
- Winner videos – Branded, captioned and posted in seconds.
- Attendee and red carpet interviews – Authentic, fast, and full of energy.
- Highlights – AI-powered, fast, cost effective and emotive.
- Photo booth – No equipment, all the buzz.
- Cost-effective? Absolutely.
- Market leader in digital award activations? You bet.
ShoutOut turns your awards into a content engine, boosts your digital footprint, and makes you look like a marketing genius. It’s fast, fun, and ridiculously effective. With ShoutOut you can amplify the buzz of your awards online and really get people talking and sharing about your event. There is no no reason for your awards to be flooding social media in your chosen industry. A few posts is no longer enough, nowadays you need tons of content hitting the social platforms to really leave your mark. ShoutOut combined with modern social video algorithms is a winning combination to maximise your organic reach.
If you’re running an awards night and not using ShoutOut… well, you’re missing a trick.
