FOMO, or fear of missing out, has been getting more and more popular as a video genre, but can FOMO be used as an effective marketing tool? Explore the potential of FOMO (fear of missing out) as a powerful marketing tool in our blog post! While FOMO has gained...
In the quest for the perfect franchisee, factors like business acumen and commitment to the franchise system often take centre stage. However, there’s a hidden gem that many overlook: the potential for franchisees to become powerful influencers for the brand....
Video has become an indispensable tool for marketing, offering unparalleled engagement and reach. Thanks to platforms like ShoutOut and Canva, producing videos is no longer a daunting or expensive task. Gone are the days when video was reserved for large...
In today’s competitive landscape, content marketing is more than just advertising products—it’s about establishing thought leadership and keeping your brand at the forefront of consumers’ minds. As video marketing gains prominence, finding efficient...
The notion that attention spans are shrinking has become a widely accepted belief, particularly in the realm of marketing content creation. It’s not uncommon to hear phrases like, “Keep it under 2 minutes because attention spans are getting shorter,”...
