Social media, a game-changer in marketing, offers a budget-friendly way to connect with a vast audience through organic reach. These platforms thrive on engaging content, rewarding it with broader exposure to keep users hooked.
Navigating the intricacies of social media algorithms can feel like a full-time gig. My suggestion? Keep it simple. Focus on crafting quality content that resonates. As the saying goes, content is King. But what defines ‘the best content,’ and how do you create it? Let me break it down into an easy-to-remember acronym: A.R.S.E. which stands for Authentic, Relevant, Short and Episodic.
First up, Authentic . Let your content come from the heart. If it’s video, ditch the over-editing. Capture the moment with your phone, add some branding and music, and you’re golden. Automated video production tools like ShoutOut that lets users create authentic social media content straight from a smartphone can help streamline this process.
Moving on to Relevance. Your content must offer value, whether it’s educating or entertaining. Social media isn’t the place for sales pitches or self-indulgent talk about your product. Always think about what’s in it for your audience and focus on providing real value. Keep it Short and sweet—no lengthy texts or overproduced videos. Skip the drone shots; nobody’s interested. Get straight to the point.
Lastly, Episodic. One post won’t cut it. Regular social posts, be it weekly or daily, grab attention. Create a series—brand your videos or written posts. Think ‘Testimonial Tuesday’ or ‘Fitness Friday’ tailored to your expertise. Familiarity is key. Spend some time on TikTok, and you’ll see the power of episodic formats, whether branded or using audio themes. So, before you hit ‘post’ on social media, ask yourself: Does my content pass the A.R.S.E test?”.
