The power of user generated video content (UGC) in customer advocacy is undeniable. With the rise of social media, more and more people are turning to user generated content for authentic consumer experiences. User generated content is an effective form of video marketing that allows companies to break through the noise and reach their audiences in a more meaningful and influential way.
According to a recent survey by Google, 76% of people trust online reviews written by other consumers. This demonstrates the power of user generated content in customer advocacy as it provides genuine insight into a product or service which is more likely to be trusted than corporate-sponsored content. Additionally, a 2017 Adobe study found that 64% of consumers believe user generated content is more authentic and realistic than content created by brands. This means that people are increasingly looking to user generated content for advice, opinions, and recommendations. As UGC continues to become more popular, companies are increasingly relying on it for their video marketing.
Short form content is particularly effective for this purpose, as it is more likely to be watched and shared than longer, more polished video pieces. UGC also allows companies to connect with their customers in a more meaningful way. User generated content platforms and tools, like ShoutOut, can be utilised to streamline the production process. By engaging with their customers in a genuine and authentic manner, companies can build.
