In the quest for the perfect franchisee, factors like business acumen and commitment to the franchise system often take centre stage. However, there’s a hidden gem that many overlook: the potential for franchisees to become powerful influencers for the brand.
What sets influencers apart from the crowd is their ability to consistently create and share engaging content, particularly in the form of video. While some founders may hesitate to step into the spotlight, embracing video content can significantly amplify brand visibility and engagement.
But here’s the kicker: you don’t need to be a social media maven to make waves. With the accessibility of video production tools, anyone can become a content creator and share their story across various platforms.
Imagine finding a franchisee who not only embraces the idea of being a social superstar but thrives in it. It’s a win-win scenario: they elevate their personal brand while championing your business. From posting videos on social media to showcasing their journey on websites and PPC campaigns, the possibilities are endless.
So, what should you look for in potential franchisees to ensure they have what it takes to shine in the digital spotlight? Charisma, enthusiasm, and an engaging presence are key attributes. But beyond that, a genuine passion for creating social videos or a willingness to learn the ropes can set candidates apart.
As the digital landscape continues to evolve, now is the time to harness the power of franchisees as brand ambassadors. By evaluating candidates based on their potential to produce regular video content, you can identify in-house superstars who will not only promote the brand but also drive business growth.
Don’t miss out on this opportunity to convert franchisees into influencers and advocates for your brand. It’s time to empower them to make the transition from franchisee to influencer and take your brand to new heights in the digital age.
