Video marketing has emerged as a potent tool for promoting franchise businesses. Contrary to popular belief, creating impactful videos doesn’t have to be complicated or expensive. The YouTube generation, accustomed to “Lo-Fi” DIY videos, values authenticity and engagement over production quality. Here are five strategies to harness the power of video and propel your franchise to success:
- Interview a Franchisee:
Gather insights and success stories from your franchisees through short recorded video interviews. Utilize platforms like Zoom or Webex to conduct interviews and add branding elements with tools like Adobe or iMovie, or automate the process with tools like ShoutOut. These interviews serve as compelling testimonials, offering valuable information for prospective franchisees while highlighting the achievements of existing ones. - Video Testimonials and Reviews:
Encourage franchisees to capture video testimonials and reviews from satisfied customers. Authentic endorsements carry immense credibility and serve as powerful sales tools. Even testimonials recorded on smartphones hold significant value, showcasing real experiences and fostering trust among potential customers. - Social Media Videos:
Tap into the accessibility of social media platforms by creating quick, engaging videos. Whether it’s promoting offers, introducing new franchisees, showcasing products or services, or sharing valuable insights, social media videos provide a direct avenue to connect with your audience. With minimal production requirements, these videos enable franchises to maintain an active presence and drive engagement online. - Slideshow Videos:
Harness the storytelling potential of video montages featuring still images and overlayed text. Utilize images provided by franchisees to create compelling narratives around events, activations, charity work, or behind-the-scenes glimpses. Tools like ShoutOut.social and Canva.com simplify the creation of slideshow videos, offering an efficient way to captivate audiences and convey key messages. - Event Promotion:
Leverage video invites to promote franchise events and virtual gatherings. Capture attention and showcase event speakers by recording personalized video invitations. Encourage speakers to provide short clips previewing their topics, building anticipation and generating excitement among attendees.
By embracing these five video marketing strategies, franchises can amplify their brand presence, engage with their audience, and drive business growth. With the right approach, video becomes a dynamic tool for promoting franchise success in today’s competitive market.
Tools like ShoutOut.social can make these videos very easily. Find out how to promote your franchise with video in our article.
