At the 2020 Broadcast Awards, ShoutOut was part of an overall, integrated social media plan. Used off-stage and in the audience to capture candid moments of attendees, nominees and winners, ShoutOut captured the essence of the event in videos of less than 20 seconds. Award recipients revelled in their unedited post-win glow immediately upon leaving the stage; Attendees at tables throughout the event provided an authentic sense of what it was like to be there. As ShoutOut Video was being collected throughout the venue, the social media manager responsible for the Broadcast Awards was stationed centrally to review videos instantly as they were captured. This ‘central command’ model allowed the social manager to pre-program hashtags and handles, and modify the text for each video before sharing out on Twitter in real-time via ShoutOut’s native, embedded Twitter functionality.