Ascot United

Case Study

Our Customer

Ascot United is a football club founded in 1965 who play at Ascot Racecourse, and are members of the Combined Counties League’s Premier Division. They are an ambitious club with a strong community of players and supporters, who they are keen to create more online content for.

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Fast and Simple Video Creation

The ability to discuss the matches and get to know the team is hugely important to any football community - but creating video content, such as interviews and analysis, for these conversations can be time consuming and expensive. Ascot United wanted a simple way to make this kind of content, and share it as quickly as possible with their community.

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ShoutOut allows us to make branded videos really easily, from player interviews to club updates. It saves us so much time and money.

- Neil Richards, Director of Football, Ascot United

ShoutOut Solution

With ShoutOut, Ascot United can easily produce and share filmed interviews and post-match analysis within minutes, allowing their community to get to know the club better and interact with them in new ways.

Mobile Phone footage can be quickly uploaded to ShoutOut’s video creation interface and compiled within Ascot United’s branded templates to create professional looking videos. No editing needed. These videos can be shared to Ascot’s social media accounts directly from ShoutOut making the entire production process quick and simple.

Results

Ascot United’s have hugely increased the amount of video content they make after using ShoutOut. All their videos have consistent branding and format which makes them look professional, without the need for the cost of professional filming and editing.

During the COVID-19 lockdown, ShoutOut has enabled Ascot United to easily share high quality video interviews, as well as Christmas and Birthday wishes, in order to keep the community connected when play wasn’t possible.

ShoutOut has given the club far greater online visibility, and will allow them to continue to extend their reach, find sponsorship opportunities, and connect with their supporters for the foreseeable future. Without the need of a video team.